Copywriting is one of the most important elements to a strong online presence — and to growing profits. Your ad or website copy should deliver a call-to-action and induce potential clients to seek out your service or product.
Good copy sells.
A great copywriter is persuasive. She understands your audience, and knows how to trigger action. Her writing is crisp and concise. She speaks in specifics and her words are seductive. Her copy elicits an emotional response.
A great copywriter convinces, inspires and sparks response.