Yes, your company really does need a blog — and a well written and regularly updated one at that. Here are a few good reasons why blogging is important for any business:
1. A business blog drives traffic to your website.
Simply put, the search engines love to see fresh, unique content. Your company webpage is probably static (fixed content), so a blog provides the ideal medium to publish changing content (aka search engine gold).
2. Connect with current and future customers.
Blogs are a casual way to connect with your target audience. While your website details your services or products, your blog can branch out to related topics that engage readers. Think current events, Top 10 lists, and new products related to your industry.
3. Blogs encourage conversation.
Blogs are tailor-built to encourage conversation. If you publish interesting content, prompt your readers to interact, you’ll likely receive comments, questions and suggestions — interaction that leads to sales.